The Client
A professional training institute in Hyderabad offering three courses priced ₹40,000–₹80,000. They were generating 60–80 leads a month but converting only 8–12 enrolments, with a blended cost per enrolment of ₹800.
The Challenge
Leads from Meta Ads weren’t converting because of a long follow-up cycle, WhatsApp enquiries were handled manually with slow response and high drop-off, and there was no system bridging "interested" and "enrolled" — so warm leads went cold while CPE kept rising.
Our Approach
We deployed a WhatsApp bot for instant qualification of every inbound enquiry, restructured Meta Ads around creative testing and audience refinement, added a 14-day nurture sequence for warm leads, and tracked every prospect from inquiry to enrollment in a CRM pipeline.
What We Built
The Results
"Before aimarketingagency, we were spending more and getting less. Now we spend less and get 3x the enrolments. The WhatsApp bot handles what our entire team couldn’t keep up with. The ROI is obvious."
Key Learnings
The ad spend was never the real problem — the gap between interest and enrolment was. Closing that gap with instant qualification and disciplined nurture is what dropped CPE, not cheaper clicks.